The global market for ladies underwear is big business, projected to reach $38 billion by 2025. With growing consumer demand for comfortable, quality women’s intimates, establishing your own ladies underwear brand can be highly lucrative. However, finding the right manufacturer is crucial to creating profitable products tailored to your business goals and customers.
In this blog, we’ll explore key factors to consider when choosing a ladies underwear manufacturer and partner to meet your brand’s specific needs.
Defining Your Ladies Underwear Specifications
Before evaluating manufacturers, clearly define the products you aim to produce:
- Styles: bras, panties, shapewear, sleepwear, activewear, etc.
- Materials: cotton, lace, spandex, silk blends, etc.
- Production volumes needed initially and for scaling up
- Any special design elements like underwire, padding, or embroidery
- Size range based on target customer demographics
- Pricing thresholds to hit your wholesale or retail price points
- Packaging requirements for individual sale or in multi-packs
Your ideal manufacturer should accommodate your product specifications either as-is or with customization.
Vetting Manufacturer Capabilities & Capacity
Next, assess candidate manufacturers’ production capabilities:
- Experience with lady’s intimates specifically
- Range of ladies underwear styles produced
- Fabrics and materials expertise like lace, mesh, etc.
- Sample-making services to test product designs
- Minimum order quantities that work for your scale
- Ability to scale production as your business grows
- Quality assurance testing and inspection
- Compliance with safety testing requirements
Choose a manufacturer with proven expertise in ladies underwear production at your quantities. Ask for past brand client references as well.
Sourcing Options Between Local And Oversea
Manufacturers can be located domestically or overseas. Overseas often means lower labor costs but longer lead times. Domestic provides quicker turnaround but often at higher prices.
Weigh tradeoffs like cost savings versus production flexibility and turnaround to determine the best sourcing fit. A blended strategy is using overseas production for high volumes while fulfilling smaller replenishment orders domestically.
The Manufacturer Relationship
A ladies underwear manufacturer should feel like an extension of your own team. Seek out manufacturers that provide:
- Responsiveness to your needs and fast issue resolution
- Transparency around production timelines and costs
- Willingness to customize designs and processes
- Help maximizing quality while minimizing expenses
- Guidance on technical design considerations
- Seamless communication for collaborating smoothly
By selecting the right ladies underwear manufacturer, your brand can deliver intimate apparel that wins loyal customers. Take time to thoroughly evaluate potential partners on their capabilities, costs, locations and collaborative approach. This ensures you choose a manufacturer that becomes a valuable ally in your business’s ongoing growth and success.
